BuzzSumo: The Definitive Information

Uncover Untapped Lengthy Tail Key phrases With “Query Analyzer”

That is one in every of my favourite new BuzzSumo options.


First, you need to use the Query Analyzer to see the precise questions persons are asking on Reddit, Quora and boards.

Question Analyzer example

That approach, you will get a listing of burning questions in your trade.

Yup, that’s fairly cool.

However that’s not the principle cause I exploit the Query Analyzer.

I primarily use this function to search out lengthy tail key phrases.


Nicely, when somebody asks a query on Reddit, it often means they Googled it first… and got here up empty.

In different phrases:

A lot of persons are looking for that query… however the outcomes stink!

So in case you can create a bit of content material that solutions that precise query, you will get boatloads of visitors.

Right here’s a real-life instance:

Earlier this yr I made a decision to replace this put up.

YouTube SEO – Old

So I added new screenshots, up to date outdated content material, and deleted outdated stuff:

YouTube SEO Guide – New stuff

I additionally realized that the title tag was leaving A LOT of visitors on the desk.

You see, the outdated title tag was:

YouTube SEO – Old title

As you’ll be able to most likely guess, my goal key phrase for that web page was: “YouTube web optimization”.

And certain sufficient, my put up ranked #1 in Google for that time period:

YouTube SEO Guide – Old SERPs

However I additionally realized that I might get even MORE Google visitors to that web page by together with a lengthy tail key phrase within the title tag.

The query is:

What lengthy tail key phrase ought to I decide?

Nicely, again within the day, I might fireplace up the Google Key phrase Planner and sort “YouTube web optimization” into it.

GKP search

However that might solely give me super-similar variations of “YouTube web optimization”.

GKP keyword ideas

(And as you’ll be able to see, most of those variations have actually low search quantity)

As an alternative, I logged into BuzzSumo and typed “YouTube web optimization” into the Query Analyzer:

Question Analyzer YouTube SEO

And I acquired a listing of questions that individuals requested about that matter:

List of questions

One explicit query stood out instantly: “Find out how to rank your youtube movies on Google?”:

How to rank your YouTube videos on Google

My put up answered that query. But it surely wasn’t optimized round that time period.

So I added a shortened model of that lengthy tail key phrase to my title tag:

How to rank YouTube videos in title tag

And it shortly hit the #1 spot for that lengthy tail key phrase:

How to rank YouTube videos in SERPs

Which helped enhance month-to-month natural visitors to that web page by 23.49%.

YouTube SEO – Traffic

Not dangerous.

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