Ought to You Implement AMP?
Accelerated Cell Pages are stripped-down variations of webpages designed to load shortly on cell units. Actually, AMP pages load about 4x quicker than their non-AMP counterparts.
As it’s possible you’ll know, Google has led the cost on AMP.
And since AMP is a Google undertaking, plenty of SEOs rushed to implement AMP for his or her consumer’s websites.
(The idea is that Google will reward AMP-friendly websites with larger rankings).
Greater rankings apart… Google additionally exhibits just a little icon subsequent to your consequence within the search outcomes which will enhance your CTR:
With all that, the query is:
Does it make sense to make use of AMP?
The selection is yours, after all. However my take is: in all probability not.
Right here’s why:
First, AMP places SERIOUS limits in your web page’s performance.
Need to put advertisements on the high and backside of your web page? Not occurring.
How a few lightbox or popup? Nope.
Properly, you may no less than model your website nevertheless you need, proper? Not so quick. AMP places vital restrictions on CSS. This helps your website load quicker… however makes your content material look generic.
Second, AMP can damage your hyperlink constructing efforts.
When somebody hyperlinks to your content material, these hyperlinks level on to your website. Apparent, I do know.
However right here’s the deal:
However when somebody hyperlinks to your AMP pages, that hyperlink factors to the Google.com area.
In different phrases, AMP can price you within the hyperlink division.
So no less than for now, hyperlinks to AMP pages enhance Google’s area authority… not yours.
Lastly, AMP could not final.
LTE is already SUPER quick. And 5G is simply across the nook.
So the thought of leaping by a thousand hoops for a tiny improve in cell loading pace makes little sense right now… and can make even much less sense transferring ahead.
Backside line? Except you’ve gotten a compelling purpose to take action, I don’t suggest AMP for many publishers.